2021: HOW YOU CAN RIDE THE E-COMMERCE BOOM
E-commerce has become all the rage since the coming of the internet age. These trends in technology will shape the future of eCommerce to fare even better than it is now.
ARTIFICIAL INTELLIGENCE CARRYING CONVERSATIONAL MARKETING
Having an AI as your virtual assistant means you no longer have to personally tend to customer interactions as these will all be automated via Chatbots and virtual assistants.
Customers having distractions while browsing your site is honestly catastrophic as it may lead to them deciding not to purchase an item. What happens then? You can kiss your sales goodbye.
In order to prevent this nightmare from materializing, having an AI and virtual assistants to attend to customers’ queries instantly will finally let you sigh an air of relief. Customers will no longer be left confused and distractions can be kept to a minimum.
MAKE IT PERSONAL
By analyzing reviews, recent purchases and shopping trends, you are able to gain insights into customer spending habits and behaviors which are what affects their shopping decisions. This AI-integrated technology will benefit your business by leaps and bounds.
Consumers live for personalized experiences. This is made possible with the analytics you collected through the concept on Internet of Things (IoT) to get a grasp of consumer trends. Suggested products will be shown to customers based on their recent purchases or browsing history.
Product customization is trending as customers are becoming more demanding. They want products created specifically for them, tailored to their needs. Naturally, you should provide an option for product customization in your business.
VENTURE WITH MOBILE
You’ll be left in the dust if you don’t up your eCommerce game. In this day and age, practically everyone has a smartphone in their hands. You see where I’m going with this. Yes, you’d need a mobile app if you want your business to survive amidst these trying times.
Integrate the mobile wallet function into your app. This allows a seamless way of payment with no hassle.
STREAMLINED CHECKOUTS
People these days are all about the quick and hassle-free methods. We in this generation have the attention span of a fruit fly. Which is why customers would be SO put off if they had to navigate through pages and pages of payment confirmations before their purchase can be made. This is why it is vital to have a single page checkout where everything is preferably simplified.
This is where blockchain technology plays a role as well. Information regarding transactions and users are stored, then decentralized through a peer-to-peer network. When this blockchain technology is applied in the eCommerce industry, transactions can be more secure, prevents fraud and reviews can be assured to be genuine.
A GLOBETROTTING BUSINESS
Keep in mind that in order to expand your company to a larger scale- aka globally, you need to make sure it is user friendly for the local users. The good news is, technology nowadays is advanced enough for this to be plausible. Any language barrier can easily be trampled over with technology, making online shopping more effortless.
As long as your website is user friendly to local customers in terms of their native language, half the battle is already won.
“IF YOU CAN DREAM IT, YOU CAN DO IT”
This famous Walt Disney quote is apt in this situation. Augmented Reality and Virtual Reality can bring your shopping dreams to life.
Viewing images are a little limited now as we are only able to view images from multiple perspectives and zoom on the images. This is where the future of product visualization will play a pivotal role.
Augmented Reality and Virtual Reality allow customers to experience products before purchasing, either by superimposing digital images through a mobile device or trying on products in the virtual world via a VR headset respectively.
These concepts are ingenious since you don’t have to worry if the items are germ infested from the numerous try-ons by others; and you don’t even have to leave the house. Yet technically you are still able to experience the products before purchasing.
The future doesn’t seem so bad now, does it?
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