E-commerce has become all the rage since the coming of the internet age. These trends in technology will shape the future of eCommerce to fare even better than it is now.
ARTIFICIAL INTELLIGENCE CARRYING CONVERSATIONAL MARKETING
Having an AI as your virtual assistant means you no longer have to personally tend to customer interactions as these will all be automated via Chatbots and virtual assistants.
Customers having distractions while browsing your site is honestly catastrophic as it may lead to them deciding not to purchase an item. What happens then? You can kiss your sales goodbye.
In order to prevent this nightmare from materializing, having an AI and virtual assistants to attend to customers’ queries instantly will finally let you sigh an air of relief. Customers will no longer be left confused and distractions can be kept to a minimum.
MAKE IT PERSONAL
By analyzing reviews, recent purchases and shopping trends, you are able to gain insights into customer spending habits and behaviors which are what affects their shopping decisions. This AI-integrated technology will benefit your business by leaps and bounds.
Consumers live for personalized experiences. This is made possible with the analytics you collected through the concept on Internet of Things (IoT) to get a grasp of consumer trends. Suggested products will be shown to customers based on their recent purchases or browsing history.
Product customization is trending as customers are becoming more demanding. They want products created specifically for them, tailored to their needs. Naturally, you should provide an option for product customization in your business.
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